Exclusive Boat Sale Access, Experience and Knowledge for Gold & Platinum Boat Owners
BASCO With You is an exclusive consultancy and boat marketing agency comprising access to boat buyers, boat sales experience and boating knowledge that sells your boat faster and at the highest possible price, so you can move on with your life (or boat upgrade) without worry of how long it will take to get an offer.
Attention boat owners with boats larger than 40’. Do you have a lot of questions when putting your boat on the market, for example questions like how do you sell a boat? And what is the best way to sell my boat?
Apart from the usual answers of good preparation for your boat for sale, having your maintenance up to date, keeping it in tip top condition for viewings, and taking good photos and videos, here we zoom out and explain the fastest and most predictable system to a boat sale with our 9-Step BASCO With You Boat Selling program we use with our clients for a successful boat sale.
While these questions are very important, from our years of experience we’ve identified numerous roadblocks to a successful boat sale. That’s why we created our 3-stage boat selling blueprint called the BASCO With You Boat Sale System; a 3-Stage system for a fast sale at a good price.
Not only does our system highlight the 9 steps to a sale, but the actions also to take in each step and the system quickly identifies hurdles that cause the boat sale process to slow down or stop.
If you’re like most boat owners, you may want one or all of the following when are looking to sell your boat
1. Boat owners want to sell their boats fast and at a good price.
2. They want trusted and reliable boat buyers and boat brokers.
3. Sellers want ease and convenience.
4. They want reliability,
5. Safety of a transaction, and
6. Low transaction costs.
If any or either of these 6 goals resonate with you, then read on. We’ll answer the question of how to sell your boat by showing you our 3-stage blueprint called The BASCO With You Boat Sale System; a 3-Stage blueprint for a fast sale at a good price.
Looking for the Highest Price, in the Shortest Time with Trusted & Reliable Buyers and Brokers?
Stage 1 | The Right Planning
Looking for trusted and reliable boat sales consultants and boat brokers who will work in your best interests to secure the best possible sales price?
We are the most reliable and effective boating platform in Asia-Pacific. We strive to address the issues of trust and confusion faced in the traditional boat brokerage* by providing the right information and going beyond expectations so as to benefit more people within the boating industry.
*2017 First-Time Boat Buyer Research by Grow Boating
Stage 2 | The Right Price
Want more transparency, neutrality, and honesty when it comes to finding the right buyer for your boat?
By choosing BASCO one can be assured that their boating concerns will be addressed, and their worries will be eased. At BASCO, the boating community comes together as one to help one another to find the right buyer for your boat, at the right price so you can get on with your life, or boat upgrade faster. Having cash in your pocket when negotiating your next boat purchase can be a smart move.
Stage 3 | The Right Promotion
Want ease, reliability and safety of maintenance completion, transaction, and dispute resolution?
Getting your boat professionally settled is where we excel. We invest our time to understand our clients and their needs to strengthen the bond between us and help them achieve their innermost dreams about life at sea by delivering the right buyer, with the right boat sale experience so you can confidently achieve a stress free sale transaction.
How it works
The first thing you’ll notice about our blueprint are 3 stages and how it helps a boat owner from Point A, confusion, and uncertainty with no plan to sell your boat, to Point B which is offers for your boat for sale and then sold, with confidence.
The 3 stages consist of
Stage One is Planning for your boat to sell
Stage Two is Pricing your boat to sell
Stage Three is Promoting your boat to sell
Let’s take a deeper look at these stages
Stage 1 | The Right Planning
Step One of our blueprint is called “Options for Listing Your Boat for Sale” and this step is finding the best option to sell your boat faster and at a good price. It will help you find the perfect person or company to help you sell your boat without high stress of wheeler dealers or uncertainty of dishonest or lazy brokers.
The three actions to take in this step are
1. Review the options for selling your boat
2. Find out how much it costs to sell your boat
3. Shortlist the options
Step two of our blueprint is called “How to Value Your Boat” and this step is about identifying your boat’s intrinsic value and market value. It will help you to work out your boat’s value without under-pricing and losing money or overpricing and losing a sale. The outcome of this step is gaining confidence about your boat’s value.
The three actions to take in this step are
1. Review how much the boat is worth to you
2. Consider what it is worth to others
3. Understand it’s likely market value
Step three of our blueprint is called “Timeline to Sell” and this step will help you to identify the factors that impact how long it will take to sell your boat. It will help you to gain a level of certainty about the length of time to your boat sale, without worry of how long it will take to get an offer. The outcome of this step is certainty.
The three actions to take in this step are
1. Identify the 3 types of boat sales
2. Reflect on what kind of boat owner you are
3. Select the boat sale outcome that you prefer
Stage 2 |The Right Pricing
Step four of our blueprint is called “Boat Market Research” and this step is to help you understand the boat market, what’s on the market, what’s been sold and if it’s a buyer’s market or a seller’s market and the implications. It will help you to price your boat correctly without uncertainty or fear of getting the price wrong.
The three actions to take in this step are
1. Determine what’s for sale
2. Identify recent sales
3. Assess the market
Step five of our blueprint is called “Reflect on Your Goals & Objectives”. In this step, you’ll review data collected so far and your objectives, and this will allow you reach alignment as well as to quickly calculate the financial impact of holding or selling, so you’re making effective decisions without worry of months of unexpected bills.
The three actions to take in this step are
1. Understand the costs of getting the pricing wrong
2. Realise the holding costs of ownership
3. Review if you are looking for a fast sale or a “as it comes” sale
Step six of our blueprint is called “Recognise Your Boat Pricing Strategy”.
This step is about choosing the correct pricing strategy for your boat for sale and it will help you to agree on the way forward to generate enquiries and offers to buy/sell your boat faster without mis-pricing and losing a sale.
The three actions to take in this step are
1. Predict where you’ll be one year out
2. Make a commitment to selling
3. Finalise the plan
Stage 3 | The Right Promotion
Step seven of our blueprint is called “Push & Expose” boat marketing. This step covers how to list your boat for sale on websites and attract enquiries. It will help you get found on global boat listing websites, without paid marketing.
The three actions to take in this step are
1. List in the global boat listing websites
2. List in the Online Boat Show
3. List in Boat Guru Marketplace
Step eight of our blueprint is called “Pull & Attract” boat marketing. This step is about organic marketing and generating leads, enquiries and qualified prospects without paid advertising.
The three actions to take in this step are
1. Hunt for quick wins and a “OMG, that’s amazing!!!” boat sale
2. Contact connections in your networks
3. Notify your social community that your boat is on the market
Step nine of our blueprint is called “Promote & Sell” boat marketing. This step covers paid advertising and will help create a flood of new leads and prospects without worry of how long it will take to get an offer.
The three actions to take in this step are
1. Reach out to new audiences
2. Retarget your boat for sale; be seen, everywhere
3. Present all offers to the owner
There you have it!
The exact system that we use with boat owners to help them plan a fast boat sale at a good price.
Avoiding the Sit & Wait Stage
The BASCO With You, Selling Your Boat system creates Plan A, the “OMG That’s Amazing!!!” boat sale, but more importantly, Plan B at the beginning when listing your boat for sale for the first time.
Why do we do this? So that there is no boat sale lag in the middle; when you don’t achieve an OMG That’s Amazing!!! boat sale in the first 1-3 months (see below), when your boat sale risks stalling and your boat sale risks languishing in the “Sit & Wait” stage.
See the diagram below that outlines what that boat sale lag looks like at step 5 & 6. It’s the perpetual loop that happens in what we call it the “Sit-In Stage” of traditional boat brokerage.
The Sit-In stage can typically last anywhere from 3 – 12 months or longer and the traditional boat broker with fewer resources or tools to stimulate enquiries and offers, may suggest that your boat is overpriced “in the current market” and recommend you reduce the boat selling price as the only strategy they have to sell your boat.
In the traditional boat brokerage, this price reduction strategy is repeated until the boat is sold (which is good for the broker as they will collect their commission) but that can be after a year or longer of sitting on the market.
At BASCO we strongly believe that the correct boat sale price and plan should be established at the outset, so a year or more of precious time and money is not wasted. Depreciation, boat holding costs and nasty cost surprises are minimized by planning your boat for sale at the outset.
The BASCO With You Boat Sale System and the 3-Stage Blueprint for a Fast Sale at a Good Price guides the owner and the broker to initiate the next step, by following the blueprint to continually keep the boat sale moving forward. It’s a successful formula we have used with dozens of boat owner clients, crafted after working with thousands of boat owners and boat enthusiasts over the last 35+ years.
If you want to sell your boat fast and at a good price, we’d be happy to discuss this with you on a boat sale strategy call to help identify the exact next steps you should be taking to achieve your boat sale goals - a fast boat sale at a good price.
Want to Learn More?
If you’ve been searching for a boat sales solution for a while and would like to find out how we can help you have a stress-free boat sale, let’s set up a time for a quick call to see if, and how we could help you. Make an appointment to chat with us now, if you’re committed to living the best boating life, with stress-free selling. It’s part of BASCO With You – Sell Your Boat With BASCO.
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BASCO Advise is dedicated to imparting knowledge about boating and boats. We advise First-Time Boaters about the risks of owning and selling a boat, and even if they should! We advise boat bosses who want to upgrade, sell, or sell their boats. We consult for Boat Guru’s on new boats, and source great boats for our clients.
Contact us at here for more information or to book a time to chat.
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